Real Madrid and adidas have announced an extension of their most successful relationship in global football for another eight years.
This partnership between adidas and Real Madrid, which was first formed in 1980, has elevated our club to the pinnacle of European football, with the three-stripe shirt helping us win eight Champions League trophies.
With over 35 years of partnership, this alliance has produced designs that honor Real Madrid’s history, culture, and supporters.
From high-performance technical clothes used by sportsmen such as Zidane, Kroos, Beckham, and Bellingham on the field to items that let supporters to show their support in all facets of their lives.
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Among the most celebrated designs are the 2011/2012 season kit with golden details, reflecting the club’s royal status during a historic La Liga season, and the legendary Centenary jersey from 2001/2002: a masterpiece of pristine white immortalized by Zidane’s winning goal in the Champions League final.
Real Madrid’s president, Florentino Pérez, stated: “The agreement we signed today is the most important in football history.
“During the past three decades, the strategic collaboration between Real Madrid and adidas has enabled us to live through one of the most magnificent moments in our history. It has also helped to sustain the general mood that is madridismo.”
Adidas CEO Bjørn Gulden stated, “This is one of the longest and most successful partnerships in sports.” Real Madrid is an exceptional club with a rich history.
“I am incredibly delighted that the three stripes remain a part of this incredible success story.
“We look forward to continue to develop the greatest goods for the squad, assisting them in performing at their peak, and providing supporters worldwide with appealing lifestyle items that allow them to express their love and support for the club both in the stadiums and on the streets.”
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