Real Betis have confirmed the launch of a brand-new clothing line inspired by Antony’s famous neck tattoo.
The Brazilian winger permanently joined the LaLiga side from Manchester United on deadline day for €22 million.
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Antony has the word “Iluminado” — which translates to “enlightened” in English — etched boldly across his neck.
Betis Turn Tattoo Into Merchandising
Speaking previously, Antony explained the significance of the tattoo: “Because of where I come from and what I’ve been through, I feel enlightened. That’s why I have this tattoo, which means a lot to me.”
Real Betis CEO Ramon Alarcón revealed the club began exploring a clothing collaboration during contract negotiations in August.
Antony accepted a wage cut to join Betis until 2030 but will earn royalties from sales of the merchandise, reports ESPN.
The first product, a T-shirt with the word “Iluminado”, is available for pre-order at €24.95. Hoodies and other garments are being designed to release ahead of Christmas.
Antony, who scored 12 goals in 96 appearances for United, rediscovered form during his loan at Betis last season and turned down Bayern Munich to return.
His impact has been immediate — Betis gained over 205,000 new followers since his arrival, while shirt sales and engagement rates have soared.
The “Iluminado” clothing line marks the latest step in Betis’ efforts to build Antony into a central figure both on and off the pitch.
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