Lampard reveals how he sells his “vision” of Chelsea’s future to recruit players

Frank Lampard has revealed he tries to sell his “vision” of Chelsea’s future to prospective signings.

Timo Werner and Hakim Ziyech have already arrived at Stamford Bridge, while Kai Havertz is expected to join from Bayer Leverkusen.

Speaking before facing Liverpool on Wednesday, Lampard revealed how he sells the club to players he wants to sign.

He told reporters: “If I work for this club, I want to get the best out of the group that I have and if we’re looking at bringing in players and there’s a chance to speak to them, you just want to speak about the vision and what you want for the club.

“When I get the opportunity to do that, I’ll hopefully do it with a lot of passion and feeling and an idea of what I want. I remember being a player and having certain conversations like that with different managers or people in football and it’s an important thing.

“As a player you want to join something that’s going somewhere and that’s the only way I will speak to players either that I get the opportunity to speak to or my own players. We all have to feel that the vision and the idea of playing for Chelsea is a really positive one and my job sometimes is to say that.”