According to accounting firm Deloitte, Real Madrid is the first football club to earn more than a billion euros in a single season, thanks to revenue produced by the rebuilt Santiago Bernabeu Stadium.
The top three clubs in Deloitte’s annual Football Money League remained unchanged, with Madrid worth 1.05 billion euros ($1.09 billion), followed by Premier League champions Manchester City ($872 million) and Paris Saint-Germain ($839 million).
The $216 million margin between first and second is the largest Deloitte has ever documented.
The spectacular restoration of Real Madrid’s home increased matchday revenues to $258 million in the 2023-24 season.
Madrid has borrowed more than $1 billion since 2018 to restore the Bernabeu, with the goal of turning it into a major source of revenue.
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The cutting-edge arena now features an undulating metal ceiling, shops, larger VIP spaces, and a retractable pitch.
Taylor Swift is among the big names who have performed at the stadium since it reopened, and the NFL will play its first game in Spain later this year.
However, Madrid’s plan to use the Bernabeu, which has a capacity of approximately 80,000, to earn additional revenue has been hampered by noise pollution concerns from homeowners, prompting the club to temporarily cease concert hosting.
“Club stadia are increasingly being valued as more than just matchday assets, with a number of clubs converting their grounds into multi-purpose entertainment venues that attract new visitors, sponsors, and retail opportunities,” said Tim Bridge, lead partner in the Deloitte Sports Business Group.
“Football clubs are suddenly realizing the value of becoming far more than sports.
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