Chelsea star, Cole Palmer is reportedly set to launch an aftershave with his signature “cold” celebration as he hopes to build a business empire.
Palmer is attempting to obtain rights for a very wide range of products, according to documents submitted to the UK government’s Intellectual Property Office.
According to The Sun, the Chelsea playmaker is marketing himself as a brand rather than just a football player, selling everything from aftershaves and cosmetics to sportswear, apparel, energy drinks, food products, watches, and razor blades.
The now-familiar “cold” celebration, which involves rubbing his arms as though protecting himself from the cold, is at the centre of it all.
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The origin of the celebration is quite simple. Palmer debuted it during a thrilling 3-2 Premier League triumph over Luton Town in December 2023.
Palmer Already Into Different Businesses
The 23-year-old partnered with high-end fashion brand Burberry earlier this year, participating in a campaign featuring Oscar-winning Olivia Colman.
The Chelsea midfielder was captured on camera sporting the brand’s latest styles on a fishing vacation. It had an instant commercial impact.
Palmer’s cashmere and wool coat ran out of stock a few days after the campaign’s launch, demonstrating his expanding prominence outside of sports.
His celebration prompted an aftershave that now seems like a logical continuation of that momentum, fusing lifestyle appeal with sporting identity.
After battling injuries, Palmer is starting to regain his rhythm on the field. His calm finish in Chelsea’s 2-0 victory over Everton, which marked his first goal in three months, helped the Blues move up to fourth place in the Premier League standings.
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