Barcelona is expected to debut their latest special-edition shirt today, ahead of the high-stakes El Clasico match against Real Madrid on May 11.
According to Mundo Deportivo, the shirt is part of the club’s ongoing relationship with Spotify, this time featuring American musician Travis Scott.
The limited-edition jersey will be available at the club’s official stores starting May 2, according to the aforementioned publication.
This is the sixth time Barcelona has featured a global music legend on their shirt, with Scott joining Drake, Rosalía, The Rolling Stones, Karol G, and Coldplay.
Travis Scott: A hit in the dressing room and on the tee
Travis Scott, 34, is widely regarded as one of today’s most important rappers. Scott is known for his high-energy music and bold style, and his image will now appear in one of the world’s most watched football events.
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His collaboration with Barça and Spotify underscores the club’s continued efforts to integrate sport with popular culture and reach out to younger fans throughout the world.
Scott’s music is already popular in the Barça dressing room. Lamine Yamal, a young phenomenon and music fan, has been spotted dancing to Scott’s hit “Fein” during warm-ups.
His support for the artist makes this cooperation all the more meaningful, creating a personal connection between the players and the new jersey.
The shirt is expected to sell well, not only among club supporters, but also among Travis Scott’s global fan base.
With such cooperation, Barcelona continues to combine sport and entertainment, keeping it at the forefront of fan engagement both on and off the field.
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