The unique jerseys Barcelona wear when playing their bitter rivals, Real Madrid have been one of the main attractions of the Spotify era.
As part of Spotify’s marketing strategy, the kits often feature a well-known artist. In the past, the Blaugrana have worn kits starring Travis Scott, Taylor Swift, Drake, and The Rolling Stones.
Even though the next Clasico is more than a month away, rumors about the next great artist to appear on the Barcelona jersey this season are already starting to circulate.
Ed Sheeran to feature on Barcelona kit
According to RAC1 as reported by Barca Universal, Ed Sheeran is expected to be the next singer to appear on the team’s jerseys when Barcelona play Real Madrid later this season.
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Earlier in the year, it was anticipated that the English singer-songwriter will be featured on Barcelona’s outfits, but the move never happened.
However, Sheeran is poised to become the next musician to appear on the club’s jerseys after the release of his new album, “Play.”
Promotional materials are being created to commemorate the event, and campaign preparations are already under way.
Sheeran’s brand will receive worldwide exposure at one of the most watched football games when it takes place at the Santiago Bernabeu on October 26.
Since they signed their sponsorship agreement with Spotify, Barcelona have established the tradition of featuring worldwide stars on their kits during Clasicos.
The balance currently stands at three victories and three defeats when wearing the limited-edition jerseys. Fans will be hoping Ed Sheeran’s next appearance tilts the result in Barcelona’s favour.
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